List of publications

Journal articles

Labarge, M., Walker, K., Azzari, C., Bourassa, M., Catlin, J., Finkelstein, S., Gloukhovtsev, A., Leonhardt, J., Martin, K.D., Rejowicz, M., and Reshadi, M. (2022). Digital Exchange Compromises: Teetering Priorities of Consumers, Organizations, and the Iron Triangle, Journal of Consumer Affairs. PDF

Bublitz, M.G., Chaplin, L.N., Peracchio, L.A., Cermin, A.D., Dida, M., Escalas, J.E., Eilert, M., Gloukhovtsev, A., and Miller, E.G. (2020). Rise Up: Understanding Youth Social Entrepreneurs and Their Ecosystems. Journal of Public Policy & Marketing. PDF

Gloukhovtsev, A., Schouten, J. W., & Mattila, P. (2018). Toward a general theory of regulatory arbitrage: a marketing systems perspective. Journal of Public Policy & Marketing, 37(1), 142-151. PDF

Klein, J. F., Falk, T., Esch, F. R., & Gloukhovtsev, A. (2016). Linking pop-up brand stores to brand experience and word of mouth: The case of luxury retail. Journal of Business Research, 69(12), 5761-5767. PDF

Conference proceedings

Andéhn, M., Gloukhovtsev, A., & Schouten, J. (2016, July). The country of origin effect–Key issues and future direction. In 2016 Global Marketing Conference at Hong Kong (pp. 1746-1754). PDF

Gloukhovtsev, A., Vassinen, A., & Mattila, P. (2014, July). Don’t give me attitude: How can marketers bridge the attitude-behavior gap in ethical consumer behavior?. In 2014 Global Marketing Conference at Seoul (pp. 1322-1337). PDF

Doctoral dissertation

Gloukhovtsev, A. (2018). Negotiating Change in Marketing Systems: A Collection of Essays. PDF